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The web site herons-gardenstown.co.uk had the following on the web page, "Welcome - Herons Cottage, Gardenstown." I noticed that the website said " Herons Self Catering Cottage, Gardenstown." They also said " Only an hour from Aberdeen airport, yet a world away . Herons is a cosy cottage located in an enviable spot between beach and harbour in the old fishing village. Nestling in a quiet lane, pub, harbour and beach are a stones throw away. Winding alleys and steps encourage exploration with hidden gems around every corner. Double click to insert body text here . You are viewing the text version o." The meta header had self catering cottage as the first optimized keyword. This keyword is followed by aberdeenshire self catering cottage, holiday accommodation, and dog friendly cottage on Moray Coast which isn't as important as self catering cottage. The other words herons-gardenstown.co.uk used was Gardenstown. Herons Cottage is included but could not be viewed by search engines.